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Connected retail uses technology to create a seamless ecosystem through the combination of an optimised, personalised and immersive in-store and digital customer experience.
This is accomplished by installing a mixture of technologies such as cameras, sensors, web interfaces, powerful monitoring software, and mobile applications into a business value chain that all talk to one another and are reliant on secure connectivity and payment solutions.
With connected retail, a retailer could integrate all the tools they need to enable such features as point of sale solutions that cater for all payment options, have a view of and manage inventory, drive promotions through personalised proximity marketing and set up a cashless payout system.
All of this is performed on a single, secure network that is also able to collect, collate and consolidate information that can provide a plethora of insights for improved decision making.