Walk into your favourite clothing retailer, try on six outfits – without putting down your bags or removing a stitch. Instead, use augmented reality fitting booths that digitally superimpose clothing onto customers or view smart mirrors that recommend and demonstrate the latest style book. Quick yet personalised tailoring services become available through digital measurements and alterations. This is the future of clothing retail, today. The attention of passersby is captured by digital storefronts that dynamically adapt marketing. Inside, the combined technologies of software-defined networks, wifi, store apps and click-and-collect services open a whole new world to customers. From creative scent marketing to animated mannequins, this is a vibrant reality that draws patrons in. The same technologies improve operations, employee morale and efficiencies. Use heat mapping to see how customers and employees move through the store and define special motion-detection zones to alert employees of any opportunities with a customer. Wifi connects all your operations, feeding into analytics about every activity. Boost employee participation with rewards-based management and simplify inventory management using intelligent radio-frequency identification solutions to easily locate and tally products. Shopping for clothing will never be the same again.
Read how digital technologies underpinned by secure connectivity, are accelerating business success, shaping retail transformation and enhancing customer experience
Retail Analytics & Customer Experience Ecosystem
Putting the customer at the center of the retail experience is the key to creating a lasting relationship. Creating an exclusive, immersive experience ensures repeat business while extracting valuable information to help drive sales and make informed business decisions.
1. Shopping, Loyalty, Rewards & Service App
A central platform where all customer interaction through all channels is consolidated providing the retailer with valuable insight into customer behavioural data. The App also serves as an instore tool to request assistance and share reviews in a user-based community about the store and their experience.
2. Interactive Window Display
Communicate with customers in the right place and at the right time using targeted proximity marketing to push highly relevant personalised promotions and notifications to customers within the range of the store. Proximity marketing, customer profiling, and digital signage establish another communication channel with your target audience and subscribed customers to keep them engaged.
3. Augmented Reality Fitting Area
An engagement point that allows customers to seamlessly superimpose garments on themselves without having to visit the changeroom or stand in a queue. Customers can mix and match items, change colours of garments and upload their stylebook to community platforms. E-rooms offer customers the opportunity to view variants of items in different colours and/or sizes. Customers can call for assistance and stores can upsell on items based on customer’s history or trending items.
4. In Motion Displays
The future of retail mannequins and window dressing uses hologram projection technology or high-tech cyberquins to model clothing. These customizable and mannequins with in-motion marketing giving life to static displays.
5. Smart Mirrors
These smart displays use augmented reality to engage customers in the changeroom, offering customers the opportunity to view a range of clothing in different colours and/or sizes by overlaying clothing on your image. This emerging technology will change the way your customer experiences retail. Based on customer history and fashion trends, additional items are recommended as an upsell to items detected by the mirror.
6. Data Visualization
A graphical representation of data using heat maps where the individual values contained in a matrix are represented as colours such as footfall in-store or around the Smart Mall, delivering interesting insight into user behaviour and enriching the shopping experience through improved retail store design and layout.
7. Self-Service Checkout
A speedy check-out point allowing customers to pay for items without the assistance of an instore cashier.
8. Click and Collect
A fast and efficient way for customers to collect online orders without the hassle of standing in queues.
9. Scent Marketing
Improve your brand experience and influence consumer behavior through sensory marketing. Use scent to create strong positive associations with your brand, customers stay in-store longer and engage with shelves more in scented stores.
Operational Insight & Compliance
At XLink, we connect your business to the outside world, safely and securely. We provide you with the necessary tools to monitor your business wherever you may be. We create the possibility for you to manage your business efficiently and effectively.
10. Business Connect
Connecting your business securely to the internet and the rest of your supply chain.
11. WiFi Connect
Create an instore hotspot for customers to utilise data intensive services.XLink’s smart in-store WiFi gives you analytics, engagement, and dashboards with measurable bottom-line returns with our WiFi engagement platform. This attracts customers to your business, gives your business insights, lets you engage with customers real-time and helps convert visitors to customers.
Simplify the management and operation of WAN and application connectivity across multiple stores.
13. Payment Connectivity
XLink leads the market in providing efficient, cost-effective, tailored, secure and managed payment solutions to help you grow as a business. Customers can conveniently pay via their smart device or traditional debit and credit cards with Tap & Go. Our state-of-the-art secure payment network with 99.5% uptime keeps you transacting, striving for always-on connectivity for mission-critical data.
14. IT Equipment Monitoring
Ensure your IT equipment is performing optimally by monitoring crucial environmental conditions by using IoT enabled sensors to connect your assets and give you complete visibility on the state of your server hardware.
15. Cash Management
Reduce the cost of in-store dropbox cash management with XLink Cash Management. We offer a communication solution for the automation of in-store cash-management processing, minimising the risk of theft, shortage, and losses and providing enhanced safety for employees and customers.
16. Employee Management
Motivate employees to focus on providing great customer experience with output and reward-based management. Promote a productive employee base with incentives and encouragement.
17. Environmental Monitoring
Unlock visibility and gain insight into business environments and asset operating conditions. Monitor potential fire threats or operation of in-store HVAC systems to detect hazards before they become major problems. Be alert of any potential fire threats with mobile notifications, smoke detectors give early warning in the event of a fire hazard, protecting your customers, employees and your business.
18. Store Operations
Ensure compliance with mall operations through automated operating hours reporting.
Security & Surveillance
Risk is inherent in any business, mitigating and managing risk in your business environment should not be a core or primary focus. XLink digitally and physically secures your ecosystem so that you don’t have to.
19. Video Surveillance
By intelligently analysing surveillance data in real-time, video surveillance has evolved into more than just a reactive solution. Motion detection, heat mapping, and asset perimeterisation come into the fold.
20. Access Control
Prevent unauthorized access in-store with technology to control zones and generate alerts.
Stock Management & Supply Chain Optimization
Streamline your supply chain activities to boost value for your business by reducing the number of lost opportunities due to supply chain-related issues like a stock shortage, poor inventory management, and supplier coordination by knowing when, how much and how long goods and services will take to reach you. XLink’s smart supply chain offering uses data and analytics to anticipate demand, spot trends and gives reliable forecasts for inventory management.
21. Connected Inventory Management
Automatically track, identify and manage the assets in your ecosystem, whether they are mobile or static. Supported by RFID and robot technology, manage assets without having to dedicate excessive time and resources.
22. Connected Shelvs
Easily locate items in storerooms with smart shelving solutions to make customer service fast and efficient.
Ready to Reimagine Retail
Accelerate real business optimization with XLink Connected Retail.
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