Picture this. A customer gets into her car with her Wi-Fi on, and quickly realises she needs to refuel. Making her way home, a pop-up notification alerts her that there is a garage nearby with a drive-thru service, plus it’s... Read More.
A customer walks into a store and finds some of the store processes frustrating, such as faulty payment systems or long checkout queues. A negative experience at a single point of her shopping journey is an inconvenience that will influence... Read More.